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Glossary

CPM (cost per mille)

What advertisers pay for 1,000 ad impressions. It is not what the creator earns: that is RPM.

CPM is the price side: how much advertisers pay per 1,000 times their ad is shown. It changes with the season, the audience’s country and the topic of the video.

Creators earn a share of it, spread over all their views, including views that showed no ad. That share per 1,000 views is RPM.

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Related terms

RPM (revenue per mille)

What a creator earns for every 1,000 views, after YouTube’s share: the number that turns views into money.

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YouTube Partner Program (YPP)

The program that lets a channel earn from YouTube: ads, memberships and more, once it meets the thresholds and is accepted.

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Engaged views

The Shorts views that count for money: plays where the viewer kept watching instead of scrolling straight past. Plain "views" now count every start.

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Niche

The one topic a channel is about, and the audience that comes for it.

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