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Glossary

Content ID

YouTube’s system that matches uploads against files from rights holders, and can block a video, send its ad money to the owner, or just track it.

Rights holders give YouTube reference files of their music, films and shows. When an upload matches, the owner’s chosen action applies: block the video, monetize it for themselves, or track its views.

A Content ID claim is not a copyright strike, but it can take a video’s earnings. Use music and footage you have the rights to, such as YouTube’s Audio Library.

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Related terms

Copyright strike

What YouTube gives a channel when a copyright owner has one of its videos removed with a legal takedown request. Three active strikes end the channel.

Open

Reused content

Videos built mostly from someone else’s material (clips, audio, text) without significant original commentary, editing or educational value.

Open

Fair use

A rule of US copyright law that allows some use of copyrighted material without the owner's permission. Only a court decides it, case by case.

Open

B-roll

The footage or images shown over narration to illustrate what is being said.

Open